We build & advise digital & eCommerce ventures.

Digital Products.

We’re building new tech that creates value for marketing & eCom leaders.

What drives our digital products is a desire to solve real problems and reduce friction. Our aim is to create tools that are accessible and genuinely useful, unlocking new opportunities and growth for marketing and eCommerce leaders.

Each project starts with experience – years spent in digital, UX and CX – and a shared belief that innovation should make life easier, not more complicated. By transferring that knowledge into focused, practical products we’re turning insight into action and creating technology that makes a meaningful difference in its space.

Current projects include:

  • Project Feedback
    Designed for busy marketing managers to speed up client feedback & insights (currently in beta testing)

  • Project Score
    Designed for eCommerce and marketing professionals to improve UX and CX (currently in alpha testing)

Agency Advisory.

Helping agency leaders build clarity, confidence and long-term value.

We’ve been on both sides of the agency journey – from starting, scaling, and exiting our own Shopify agency to being part of the leadership team of a 400+ person agency group. We understand what that takes, the decisions involved and the pressure that comes with growth.

Now, we use that experience to support ambitious agency leaders who want to build better businesses – those aiming for clarity, balance, and long-term value. Our role is to bring perspective, challenge and structure to help them achieve their goals and create their own version of success.

Expertise includes:

  • Purpose – defining direction and ambition

  • Positioning – sharpening proposition and market focus

  • Pipeline – driving sustainable growth

  • People – strengthening leadership, culture, and structure

  • Process – improving delivery and governance

  • Profitability – building financial strength and value

  • Strategy & Planning – shaping long-term growth plans

  • M&A – supporting acquisition, integration, and exit strategies

eCommerce Strategy.

Bringing brand and agency experience together to shape growth.

We partner with eCommerce brands to guide their teams through key strategic decisions and growth challenges. With over 25 years’ experience across both retail and agency leadership, we bring a 360° perspective that helps brands make sharper, more confident decisions.

Our unique insight into how agencies operate means we can help brands choose the right partners, build stronger relationships and deliver better results from their digital investments.

Expertise includes:

  • eCommerce and digital growth strategy

  • Platform selection and optimisation

  • Team structure and capability development

  • Agency selection and management

  • Performance improvement and roadmapping

About.

25 years in eCommerce - as a retailer, founder and exited agency leader.

Dan is the founder of Chapter North. He has spent 25 years starting, scaling and exiting his own ventures (a 7 figure eCom B2C & B2B business sold to a UK PLC and, more recently, a Shopify Plus agency sold to a private equity backed agency, IDHL).

During this time he’s worked with leading global brands such as Philips, Taylors of Harrogate, AB InBev, Hotel Chocolat, Hoover, Kimberly-Clark and NEOM Wellbeing to guide their eCommerce & digital strategy.

Now, through Chapter North, he’s building his next digital & eCommerce ventures - and also helping other founders & leaders to grow theirs by supporting them as a Strategic Advisor or Non Exec Director.

He is currently a Board Advisor for several leading digital & eCommerce agencies, as well as working with a select number of brands to support them with projects such as eCommerce strategy and agency selection.

Let’s work together.

If you’d like to explore working together, please do get in touch.